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What’s Your Unique Selling Proposition (USP)?

26.01.2022

Following a truly incredible start into 2022, I decided to to evaluate my own USP’s, which inspired me to share some ideas regarding unique selling points in the interview process or indeed, any walk of life. 

This could be anything that makes you stand out; something that adds value and that is completely unique to you, either as a candidate or a client looking to secure the best talent in the market. “As our global economy continues to recover, resulting in the huge influence of Enterprise Software on the world's largest brands' digital transformation, the market has been the most competitive for clients to secure the best talent, I have seen over my career.”

The majority of companies nowadays tend to portray themselves as the best in the market for what they do. They may be the largest, have been in the industry the longest, or have worked with the most highly regarded clients. But realistically how are these elements different from another company? Is it the same pitch using a different badge, with a few words changed that ultimately ends up NOT being a USP at all? You may not be so surprised to learn that many companies claim uniqueness are not really distinctive at all. This can make positioning companies to prospective employees very challenging as they can often have a very myopic view of their EVP (Employee Value Proposition) vs their competitive markets. 

If we, however, look into job applicants when they are seeking a new position, they need to understand their:

  • Value Proposition
  • Quantifiable Specific Achievements
  • Personal Traits

Each individual should identify the skill or experience gaps within the company they are interviewing for and how they might solve or enhance them i.e how do they add value?

The best practice would be to make this evidence-based, with data points that show the applicant's potential impact and demonstrate a skill that the recipient employer will covet and value. I am sure that you will have heard this before as it's nothing new, however, it’s a critical differentiator and you will be surprised how many well-qualified applicants miss the opportunity in interviews to really drive their uniqueness home! 

Recently, I was an applicant myself and experienced the importance of understanding my USP, firsthand. A little bit about me and my background…
I have operated in sales-focused appointments across the digital media and technology market space for over seven years. I have enjoyed tremendous success in both my personal performance vs my peer group and in delivering to my clients; with a 100% success rate on every retained project worked and an average execution period of under 12 weeks. I seem to have a relentless hunger to keep progressing, achieve targets, and deliver value to everyone I connect with, demonstrated through the client and candidate recommendations I have built up.
 
I have a passion for changing lives....(yes ....this is how I view what I do!) and strive to bring enormous value through a truly consultative approach, which includes delivering honest and objective feedback in all circumstances. I deliver results, take action whilst also being accountable for everything I do, backed up with evidence-based stories to really bring these to life. I know what I am capable of and am extremely proud of what I do and how I conduct myself.

 A few months back, I started my new career with Talentbox. It's been exhilarating. I love working here and I know I made the right move. I was looking for a company that would develop my strengths and challenge them, whilst allowing me to create my own pathway. TalentBox share the energy and drive I have for creating an amazing hiring experience for clients and candidates and to expand my knowledge of the Technology/Customer Success market. In short, I needed a company to share the passions I have for my role, my approach, and my market space.

The fact TalentBox has grown at such an impressive rate in such a short amount of time really caught my attention. It's a huge pull factor that the founders, Ben and Ed have previous industry experience from the companies we recruit for. It means they are extremely relatable for candidates - helping them build relationships and develop a great understanding of the various technologies.

TalentBox's goal is to grow significantly over the next 24 months. Their strategy is to expand the current business lines and also grow internationally. The role positioned to me, involves the scaling of their Customer Success vertical with the potential to grow out the division in the next 12 months. They not only had great goals, a global mission, and an incredible story, but they really related to me, my values, my motivations, and my ambitions. 

My advice to anyone would be to figure out what your USP is. Really map this out and apply different filters and lenses to it, then look for an employer who is a kindred spirit, and don't compromise on this. You will be duly rewarded and achieve all you are capable of. 

So, do know you know what your x-factor is?

If you are looking for ways to enhance yours or you would like some advice on what good looks like right now in the market, please feel free to get in contact via LinkedIn or email me for a confidential chat: rachel@talentboxrec.com 

Posted by: Talent Box